Team Draiper

Imagine a digital landscape where every article, blog post, and campaign feels eerily familiar—bland, beige, and indistinguishable. This is not the plot of a dystopian novel, but the reality for anyone navigating the tidal wave of generic AI-generated content, or as it’s become known in industry circles, ‘AI slop.’ The real question isn’t whether AI […]

Post every five days, or risk digital obscurity. That’s the reality emerging from a recent deep-dive into how LinkedIn’s most effective creators build and maintain personal brands, exposing a rhythm to success that prioritises consistency over unattainable perfection. In the bustling ecosystem of LinkedIn, a platform where professionals jostle for attention and credibility, a small

The modern newsroom, a supposed bastion of truth and public service, often finds itself grappling with a rather terrestrial demon: economic viability. As the chasm widens between the paycheques of hardworking journalists and the remuneration of media executives, the very sustainability and equity of the profession hang in the balance. This isn’t merely about pounds

Right, let’s talk LinkedIn. Not the endless scroll of humblebrags or the digital equivalent of shouting into a crowded room, but the actual potential lurking beneath the surface. Many see it as just a place to park a CV or announce job changes. Fewer grasp its power as a forge for genuine thought leadership, a

Client: Barrie Daily Industry: Local News and Media Location: Barrie, Ontario, Canada Client Profile: Barrie Daily is a local news, lifestyle, and events publication serving the city of Barrie and the surrounding Simcoe region, with an approximate population of 598,785. Business Challenge: Barrie Daily sought to establish a contemporary local news website that was both

Picture this: You’re sitting at your desk, staring at a grand idea you’ve jotted down on a coffee-stained napkin. It’s not just any idea—it’s the seed of your very own marketing agency, ready to take on the world. But where do you even begin? Starting a marketing agency in 2025 is not just an exercise