The modern newsroom, a supposed bastion of truth and public service, often finds itself grappling with a rather terrestrial demon: economic viability. As the chasm widens between the paycheques of hardworking journalists and the remuneration of media executives, the very sustainability and equity of the profession hang in the balance. This isn’t merely about pounds […]
AI as Journalism’s Unlikely Pay Gap Solution? Read More »
Right, let’s talk LinkedIn. Not the endless scroll of humblebrags or the digital equivalent of shouting into a crowded room, but the actual potential lurking beneath the surface. Many see it as just a place to park a CV or announce job changes. Fewer grasp its power as a forge for genuine thought leadership, a
Is Your LinkedIn Profile Just Noise or Genuine Thought Leadership? Read More »
Client: Barrie Daily Industry: Local News and Media Location: Barrie, Ontario, Canada Client Profile: Barrie Daily is a local news, lifestyle, and events publication serving the city of Barrie and the surrounding Simcoe region, with an approximate population of 598,785. Business Challenge: Barrie Daily sought to establish a contemporary local news website that was both
Picture this: You’re sitting at your desk, staring at a grand idea you’ve jotted down on a coffee-stained napkin. It’s not just any idea—it’s the seed of your very own marketing agency, ready to take on the world. But where do you even begin? Starting a marketing agency in 2025 is not just an exercise
How to Launch Your Marketing Agency in 2025 Without Breaking the Bank Read More »
Artificial intelligence isn’t just on the rise—it’s revolutionising how marketing gets done, and 2025 is poised to witness its full-blown integration into strategies worldwide. Five years ago, AI in marketing felt like dabbling with science fiction. Fast forward to 2025, it’s no longer about experimentation—AI is the backbone of strategies designed to outpace growing consumer
2025 Marketing Strategies Powered by AI Read More »
What sets a thriving solopreneur apart from the rest? It’s not just the hustle, the skills, or even the sheer determination. It’s the magic of personal branding – the art of standing out in a crowded marketplace, even when it feels like you’re shouting into a void. Being a solopreneur often means wearing a dozen
Building a Personal Brand for Long-Term Solopreneur Success Read More »
If you’d like to cite the public context sources you use from your Watchlists and Newsfeeds you can find in the composer settings, near the bottom, the option to toggle them on or off.
Feature Hightlight: Citing Context Sources Read More »
Imagine creating compelling content, effortlessly weaving through the intricate web of ideas, strategies, and execution, all in record time. Welcome to the world of AI-assisted Draiper ContentFlow. We’ve all been there—staring at a blank screen, trying to conjure up content that resonates, engages, and converts. For years, this process has been a painstaking dance between
Why Draiper ContentFlow is Your Secret Weapon to Ideas and Efficiency Read More »
Creating content is hard work, but what if the secret to growing your audience and maximising reach lies not in creating more but in doing more with what you’ve already created? For content creators, the pressure to constantly churn out fresh, engaging posts can be overwhelming. Yet, amongst the thousands of posts, videos, and articles
Why Repurposing Content is a Game Changer for Creators Read More »
Brainstorming is a feature where, after identifying a context source, if you’d like some inspiration as to new story angles that you might apply to that context, you are presented with selectable options in the form of topics and keywords. Click the green lightbulb icon found at the bottom of all context source cards to
Feature Highlight: Brainstorming Read More »
